COMMERCIAL STRATEGY
The Group pays particular attention to the ongoing development of a new client base, while ensuring loyalty from existing clients. This commercial strategy is based on a number of crucial elements.
Well-known, reputable brands
Rodriguez Group, Camper & Nicholsons Intl. and Bob Saxon Associates are amongst the best-known brands in the yachting world.
Proximity to clients
Rodriguez Group takes special care in developing extremely close relationships with its clients, maintaining regular contact all year round, both before and after sales are made.
This explains the policy of regularly opening new offices in areas with a large concentration of clients.
In addition, the Group has at its disposal a dedicated team of sales managers and brokers, all multilingual, travelling the globe to be near
clients.
Rodriguez Group thus has one of the leading sales forces in the world in the luxury yachting sector.
Marine trade shows
The company’s commercial presence at trade shows attracts considerable attention: Cannes, Monaco, Genoa, Fort Lauderdale, Dusseldorf, Miami, Dubai and Barcelona.
The Rodriguez Rendez-Vous
The Group regularly organizes friendly events aimed at strengthening the idea, amongst its clients, of belonging to the privileged few.
The most outstanding event is the Rodriguez Rendez-Vous, which, each year, on the last weekend in July, brings together several hundred clients and almost sixty yachts, for a memorable occasion in Saint-Tropez.
Well-known, reputable brands
Rodriguez Group, Camper & Nicholsons Intl. and Bob Saxon Associates are amongst the best-known brands in the yachting world.
Proximity to clients
Rodriguez Group takes special care in developing extremely close relationships with its clients, maintaining regular contact all year round, both before and after sales are made.
This explains the policy of regularly opening new offices in areas with a large concentration of clients.
In addition, the Group has at its disposal a dedicated team of sales managers and brokers, all multilingual, travelling the globe to be near
clients.
Rodriguez Group thus has one of the leading sales forces in the world in the luxury yachting sector.
Marine trade shows
The company’s commercial presence at trade shows attracts considerable attention: Cannes, Monaco, Genoa, Fort Lauderdale, Dusseldorf, Miami, Dubai and Barcelona.
The Rodriguez Rendez-Vous
The Group regularly organizes friendly events aimed at strengthening the idea, amongst its clients, of belonging to the privileged few.
The most outstanding event is the Rodriguez Rendez-Vous, which, each year, on the last weekend in July, brings together several hundred clients and almost sixty yachts, for a memorable occasion in Saint-Tropez.