CHARTER AND ORGANIZATION OF CRUISES
Chartering a luxury yacht and sailing to the destination of one’s dreams, without having to worry about organization and logistics, only experiencing the pleasures…
Through its ownership of Camper & Nicholsons Intl. (CNI), Rodriguez Group can offer an extensive range of yachts and services that can make any client’s dream come true.
This year, the charter business again experienced very strong growth, due to ever increasing demand for ever larger yachts and longer charter periods. This situation arises from a new client base, and also from the scarcity of very large yachts for charter.
In a very dynamic, yet still competitive market, CNI has taken numerous initiatives with a view to enhancing the company’s leadership:
• further development of the quarterly “lifestyle” magazine Sea&I, which is both a regular link between the company and its clients and a presentation of the Group’s activities and business, as well as an invitation to discover the pleasures of charter. Increased circulation and development of new distribution channels, strengthening of editorial content and partnerships;
• strengthening of partnerships with various companies of the luxury goods segment and providers of services to wealthy clients;
• joint participation to major events in related industries;
• enhancement of charter fleet exposure, whether in wealthy client-oriented yachting or lifestyle media or during events;
• increasing press or public relations operations featuring the fleet’s yachts.
Efforts undertaken to develop the “corporate charter” offering and propose new destinations are also starting to yield tangible results. The number of yachts available for charter in new cruising areas, from Tahiti to Asia through the Eastern Mediterranean is on the increase, thereby enabling us to meet a growing demand for alternatives to the Caribbean and the Western Mediterranean.
Through its ownership of Camper & Nicholsons Intl. (CNI), Rodriguez Group can offer an extensive range of yachts and services that can make any client’s dream come true.
This year, the charter business again experienced very strong growth, due to ever increasing demand for ever larger yachts and longer charter periods. This situation arises from a new client base, and also from the scarcity of very large yachts for charter.
In a very dynamic, yet still competitive market, CNI has taken numerous initiatives with a view to enhancing the company’s leadership:
• further development of the quarterly “lifestyle” magazine Sea&I, which is both a regular link between the company and its clients and a presentation of the Group’s activities and business, as well as an invitation to discover the pleasures of charter. Increased circulation and development of new distribution channels, strengthening of editorial content and partnerships;
• strengthening of partnerships with various companies of the luxury goods segment and providers of services to wealthy clients;
• joint participation to major events in related industries;
• enhancement of charter fleet exposure, whether in wealthy client-oriented yachting or lifestyle media or during events;
• increasing press or public relations operations featuring the fleet’s yachts.
Efforts undertaken to develop the “corporate charter” offering and propose new destinations are also starting to yield tangible results. The number of yachts available for charter in new cruising areas, from Tahiti to Asia through the Eastern Mediterranean is on the increase, thereby enabling us to meet a growing demand for alternatives to the Caribbean and the Western Mediterranean.
